Jeroboams started as a cheese and wine club run by founder Peter Rich. What started as a passion project soon ballooned into a business, with a shop opening in South Kensington in 1985, specialising in quality cheeses, oils, vinegars, and wines. We’ve come a long way since then. The theme running throughout is a steadfast belief in high-quality products and exceptional customer service, values we live by to this very day. As of early 2023, there are nine Jeroboams shops throughout some of London’s most affluent neighbourhoods.