The community of Sherry lovers all around the world got together last night on the social network Twitter in an online tasting organised by Sherry Notes and the Sherry Wine Council for the fifth consecutive year: the #Sherry TT. In it, 15 bloggers tasted 5 Sherries and commented in 280 characters on the organoleptic properties of the samples which were sent by the Consejo Regulador and the bodegas to each of the participants. The wines tasted in this online event were vintage Sherries, which are not widely produced in the área but are noted for their great quality.
All these elements came together to create a fantastic event for the community right across the world. In just an hour over 1,000 tweets were generated (1066) commenting on the tasting, and the bloggers conducted the tasting from some 11 different countries. The messages reached a total impact – visuals of the hashtag #Sherry TT – of 4 million leaving a footprint on the social platform.
The wines were tasted in the following order: Vintage Manzanilla 2012 4/11 from Viña Callejuela, Palo Cortado Macharnudo Alto Vintage 2000 from Valdespino, Oloroso Vintage 2001 from Williams & Humbert, Palo Cortado 1987 from González Byass and Dulce Vintage 2000 from Lustau.
The headquarters of the Consejo Regulador played the role of centre of operations for this #SherryTT event which, extremely well run as it was by Ruben Luyten Sherry Notes and special guest co-host Francois Chartier from Canada and Belgium respectively, also counted on the presence in Jerez of the president of the Consejo Regulador, Beltran Domecq who participated in the commentaries coming in about each of the wines in the tasting. At the same time, he responded to numerous comments by members of the community who were interested in particular aspects of the tasting and also about Sherry wines in General.
The producers of the wines were also present at the Consejo Regulador operations centre and during the tasting explained the characteristics of all their wines, using the Consejo Regulador´s national Twitter profile (@VinosJerez) as well as the other international accounts. The bodega representatives were the Blanco Brothers Pepe and Paco from Viña Callejuela, Pilar García, coordinator of the export department of Grupo Estévez, Francisco Salas from Williams & Humbert, Silvia Flores from González Byass and Federico Sánchez-Pece of Lustau.
This fifth Twitter tasting was a huge success and without any doubt put the name of Sherry up among the very greatest.
